Asset Management, Procurement, Project Management, Design

As team leader supporting Fibra Uno investment in Hospitality, one of Mexico's largest institutional real estate investors, Roland oversaw the asset-management support and successful launch of four luxury resorts across the Cancun and Tulum corridors. The portfolio included Waldorf Astoria, Conrad and two Hilton-branded properties, representing more than 2,500 rooms and an extensive collection of restaurants, spas, pools and resort amenities. Working across ownership, management and brand teams, Roland helped guide the assets through pre-opening, ramp-up and early-stage performance optimization. 

Tasked with repositioning a newly opened luxury hotel that was underperforming in Cancun’s highly competitive market. Led the asset’s commercial turnaround, coordinating distribution, e-commerce, marketing and revenue strategies to strengthen market positioning and financial performance. The initiative successfully repositioned the Canopy-branded hotel and achieved profitable operations within 18 months. 

Contributed to the strategic repositioning of the JW Marriott Mexico City Polanco, helping transform the property into a best-in-class performer within its competitive market. The assignment included performance optimization and the planning and initiation of a major renovation encompassing guestrooms and public spaces, positioning the hotel for continued long-term growth and value creation.  

During a two-year engagement with Premier, an Ashford Inc. company, Roland was responsible for developing strategic business opportunities for one of the hospitality industry’s leading integrated design, procurement and project-management platforms. Working across hotel renovations, conversions and new-build developments, he connected owners, developers and industry partners with Premier’s capabilities in architecture, interior design, procurement and project management. The role provided Roland with extensive experience across the hospitality procurement cycle and further strengthened his relationships with hotel ownership, development, design and purchasing organizations.  

In cooperation with Victoria Porcelain, provided lead role for negotiation, acquisition and shipping of OS&E (all table top for 5 outlets) for the reopening of this resort as an All-Inclusive property.  

Asset Manager representing ownership during a re-positioning process to upgrade asset in anticipation of selling it (one of three assets).  Presented offer to purchase to owner from Spanish hotel group targeting Jamaica for diversification.  Transaction closed in Q1 2023.

Successfully finalized with Luxe Capital the sale of a this Resort and was hired by new owners as asset manager after acquisition. Provided assistance with construction & permitting process for renovation.  Lead role in generating documentation for seeking and securing fiscal incentives.     

Negotiated and finalized with Luxe Capital an offer to purchase a 740 room resort for local investment fund looking to establish a portfolio of resorts in the DR

Assisted ownership during the franchise negotiations process to improve terms and conditions resulting in the signature of a long term license agreement under the Radisson Blu flag.

Finalized management agreement for Regent International to operate this 163 units luxury property designed and developed under a condominium regime.

Negotiated a long term strategic alliance between Carlson and AHI resulting in a 15+ hotels portfolio open and branded with Radisson today, now a Choice Hotels Hospitality Company.

Negotiated multi-property development agreement for a select service brand in Mexico.  JV resulted in 5 new built properties under 2 select brands within 5 years 

Spearheaded DD team for acquisitions in the Bahamas, Saint Martin, Aruba, Dominican Republic, Jamaica, Cayman and Mexico resulting in re-branding and in-house management. 

Acted as corporate officer fully responsible to assist, support and validate master licensee activities in Latin America during a 15+ year period 

Negotiated a multi-property conversion agreement (3) for full service resorts and hotels on three different islands in the Caribbean

Assisted Owner in reviewing and finalizing management agreement in cooperation with Luxe Capital

Negotiated renewal agreement with new terms & Conditions

Fully assisted ownership to design, build and brand this 118 room property

Instrumental in assisting owner/developer, Encol, finalize this venture

Assisted developer, Encol, to design, build and brand this premier hotel in Sao Paulo